Video advertising is promotional content that plays before, during or after streaming content.
Video advertising is one of the most popular ways to reach online audiences. Experts believe video advertising will dominate the next decade, which suggests that now is an ideal time for marketing professionals to learn more about it and investigate how it could improve their reach and overall effectiveness with campaigns.
Today’s ad platforms give you unprecedented power to target your audience. All kinds of characteristics can be targeted, from basic demographics like age, gender and location, through to job role, company size, hobbies, interests and even browsing habits.